01 What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, mobile) when you visit a website. They help the website remember information about your visit — like your preferred language, login session, and items in a shopping cart.
We use cookies and similar technologies (web beacons, pixel tags, local storage) for the purposes described in this policy.
02 Types of Cookies We Use
Essential Cookies (Always Active)
Required for the website to function properly. These cannot be disabled.
- Session cookies: Maintain your session while browsing
- Security cookies: Protect against CSRF attacks and unauthorized access
- Load balancing: Distribute traffic across our servers
Analytics Cookies (Opt-in)
Help us understand how visitors use our site so we can improve it.
- Google Analytics 4: _ga, _ga_*, _gid — tracks page views, sessions, traffic sources (anonymized IP)
- Hotjar (occasionally): Heatmaps and session recordings for UX research
Marketing Cookies (Opt-in)
Used to deliver relevant ads and measure their effectiveness.
- Meta Pixel: _fbp — tracks conversions from Facebook/Instagram ads
- Google Ads: _gcl_au — measures ad conversion events
- LinkedIn Insight Tag: li_at — for B2B marketing campaigns
Functionality Cookies
- Preferences: Remembers your language, currency, and other settings
- Chat widget: Maintains conversation history with our support team
03 Third-Party Cookies
Some cookies are set by third-party services we use:
- Google: Privacy Policy
- Meta (Facebook/Instagram): Privacy Policy
- LinkedIn: Privacy Policy
- YouTube (embedded videos): Uses Google's cookies
- Razorpay (checkout): Payment session cookies
04 How to Manage Cookies
You can control cookies in several ways:
Through Our Cookie Banner
When you first visit, our cookie banner lets you accept all, reject non-essential, or customize your preferences.
Through Browser Settings
Most browsers allow you to view, delete, or block cookies. Instructions for popular browsers:
Opt-Out Tools
05 Updates to This Policy
We may update this Cookie Policy as our services or applicable law evolves. The "Last updated" date will reflect the latest revision. Material changes will be communicated via a homepage banner.
For questions about cookies or related privacy concerns, contact our team at info@webthropic.com.
📩 Have Questions? Contact Our Grievance Officer
As required under IT Rules 2021, we provide a dedicated grievance redressal mechanism. We respond to all queries within 15 working days.